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PC component manufacturer PNY expands across the A/NZ region

By Darren Price, Thu 11 Nov 2021

PNY are strengthening their presence in and commitment to the Australian and New Zealand market. The industry veterans have established a new and exclusive local distribution partnership with DSTech for their PNY and HP USB and memory card ranges.

PNY’s sales specialist for APAC, Nicole Liu, explained, “DSTech has been distributing in Australia and New Zealand for over 27 years. They distribute a comprehensive range of print hardware, consumables, IT, and consumer electronics from some of the world’s leading manufacturers and critically, have state-of-the-art distribution facilities and offices across Australia and NZ.

"DSTech is renowned for being able to fill customer orders with rapid turnaround and unfailing accuracy. With such strong resources and a continually growing customer portfolio, it was a natural fit for PNY to choose DSTech as the distributor for our PNY and HP USB and memory card ranges in Australia and New Zealand.” 

Established in 1985, PNY Technologies celebrates over 35 years of business excellence as a manufacturer and supplier of memory, graphics, and business technology. The company’s photography-videography, mobility, 3D gaming-visualisation, and business solutions are widely available internationally in major retail, e-tail, and wholesale outlets.

PNY had comprehensive requirements for the new partnership with DSTech, including the ability for DSTech to service not only major national retailers such as Australia Post and JB HiFi but also more regionally focused specialists.

DSTech major accounts manager for A/NZ, Richard Clarke, added, “DSTech’s close relationships with existing partners as well as the onboarding of experienced business development managers has allowed our business to flourish. Our focus on national retail continues to grow and we actively engage with new customers. This makes our new partnership with PNY an ideal fit.”

DSTech is the newest member of the Dynamic Supplies family and a leading distributor of print hardware, consumables, IT, and consumer electronics. DSTech is 100% Australian-owned and operated, with state-of-the-art distribution facilities in Brisbane, Sydney, Melbourne, Perth, Adelaide, and Auckland.

Nicole Liu concluded, “DSTech’s strengths rest in their reach and logistical resources. With warehouses and sales offices across A/NZ, they can offer incredibly efficient delivery services and direct B2C shipments via their data feeds. PNY sees great value in the depth and breadth of DSTech’s customer set and the fact that they service everyone from national retailers through to regionally-based small businesses better than many other established distributors.” 

As the exclusive distribution partner for PNY and HP USB and memory card ranges in Australia and New Zealand, DSTech will hold suitable inventory levels and promote the products to all of their customers. Ongoing, DSTech has stated that they will ensure they present PNY in the best possible position to all channels where they believe the brand can provide significant value.

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