Mobile Advertising stories
The Trade Desk launches media trading platform for online marketers
The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in A/NZ deliver better results.
How CleverTap can fuel your organisation's growth and drive customer retention
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
Wellington adtech firm Postr goes global
A Wellington adtech startup has managed to snag contracts with three international telecommunications firms – and it’s all down to an innovative take on how consumers unlock their phones.
An app for ads on your phone? Kiwi company spreads its wings
Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.
Personalised advertising: it’s a personal choice
You’re surfing the net, browsing Facebook, or reading emails and an ad perfectly tailored to your interests and needs happens to catch your eye.