Retailers need to embrace marketing technology for the weirdest Black Friday ever
As the all-important holiday shopping season moves closer, it is even more critical retailers invest in proven marketing technology to stand out from the crowd, writes Soprano Design vice president for global product and marketing Matt Thompson.
Digital transformation has become 'unstoppable' and essential for retailers, study finds
“The strong adoption of digital transformation by finance teams just demonstrates its incredible power to affect the bottom line. This survey illuminates the deep changes in the retail industry, which are mostly an acceleration of the trends that were already in motion.”
Retailers struggling to meet customer expectations during COVID-19
"If retailers haven’t made investments in the supply chain that ensure a seamless shopping experience that reflects the experience shoppers previously had in store or online prior to COVID-19, it’s clear that consumer expectations won’t be met."